The SCDA purpose is to promote the Community of Selah and its quality of life to the Selah residents and to those residents of neighboring communities. The annual celebration, which takes place on the 3rd weekend in May, provides activities and events intended to create a positive interaction among the residents, businesses and various organizations of Selah. Through the events and activities of Community Days; the Selah City Government, Selah merchants, organizations and various other groups are able to promote their programs and services.
The Association designs and builds a parade float which travels to many nearby communities representing/promoting Selah to many other communities. The Association also puts on a pageant, which is open to all Selah high school age girls(including home schoolers) where 3 Royalty & 1 alternate are selected. These girls travel with the float representing Selah in the above parades and also at many local & nearby community fundraisers and other functions.